CONVERSION SPORTS & ENT.
WHERE SPORTS, MUSIC AND CULTURE CONVERGE
ABOUT US-Conversion Sports and Entertainment is a full service PR, Marketing and Communications agency that provides measurable and comprehensive solutions for today’s elite athletes, broadcasters, executives, entertainers, influencers and brands.
Being very selective during our client acquisition process, we are able to provide each client with unmatched personal attention, guidance and services. Establishing enduring connections between clients, brands and audiences across sports, music, news and entertainment.
THE PHILOSOPHY: At Conversion Sports & Entertainment, we believe the strongest partnerships begin with authenticity, ambition, and a shared commitment to excellence. We seek to work with individuals and brands who possess a distinct identity, a clear vision, and the drive to stand out in an increasingly competitive marketplace. Equally important is a dedication to their craft, professionalism, and a willingness to invest in their own growth and long-term success.
We value passion, integrity, work ethic, and a proactive mindset—the qualities that turn potential into meaningful opportunities and lasting impact. Our approach is rooted in strategic thinking, personal investment, and an unwavering commitment to delivering results. We hold ourselves, our team, and our clients to the same high standards, believing that exceptional outcomes are achieved when talent, preparation, and purpose align.
We don’t simply create opportunities; we build partnerships designed to move careers, brands, and businesses forward.
CC Carnie | Founder & President, Conversion Sports & Entertainment
CC Carnie, Founder and President of Conversion Sports & Entertainment (CSE), brings more than two decades of leadership, strategic vision, and relationship-driven expertise across the sports, music, and entertainment industries. Known for her bold vision, relentless drive, and instinct for identifying opportunities others overlook, CC has built a distinguished career shaping talent brands, forging powerful partnerships, and creating experiences that move the industry forward.
As the former President and Partner of Serchlite, CC established a foundation of expertise spanning public relations, brand marketing, talent representation, sponsorship development, event production, social media strategy, and creative ideation. Today, she leads CSE, an independent, principal-led, sports and entertainment agency specializing in strategic communications, integrated marketing, talent partnerships, and experiential events.
Throughout her career, CC has represented and developed opportunities for dozens of professional athletes across the NFL, NBA, MLB, and Olympic spaces, alongside recording artists, entertainers, broadcasters, media personalities, and digital influencers. Her approach extends beyond traditional publicity, connecting talent with meaningful brand partnerships, endorsement opportunities, media visibility, and long-term career development—from collegiate NIL and professional draft opportunities to established careers and post-retirement ventures.
Under CC’s leadership, CSE has cultivated relationships with leading brands, talent representatives, sports organizations, and media outlets, securing multi-year endorsement agreements, high-profile brand integrations, and national media placements. Her work has contributed to coverage and features across GQ, Vogue, Sports Business Journal, The Boardroom, HBO Max, Netflix, Amazon Prime Sports, The Wall Street Journal, The New York Times, The Hollywood Reporter, People, Rolling Stone, ESPN, Sports Illustrated, NFL Network, and many more..
A cornerstone of CSE’s capabilities is its award-winning Events division, which executive produces and delivers high-impact, tent-pole experiences across the country throughout the sports calendar. From NFL and NBA Draft Week activations to Super Bowl hospitality, athlete-driven brand experiences, sponsorship integrations, and exclusive VIP gatherings, CSE creates strategic platforms that bring athletes, entertainers, brands, media, and influential audiences together. With an emphasis on creative storytelling, authentic engagement, and measurable impact, the agency transforms events into opportunities for lasting brand connection and commercial growth.
Known for her entrepreneurial drive, creative instincts, and ability to connect the right people at the right time, CC has built CSE around a simple philosophy: passion, persistence, and an unwavering commitment to delivering results. She continues to work closely with premier A-list athlete talent, executives, and brand partners both domestically and internationally, developing opportunities that move careers forward, strengthen brand positioning, and create lasting value across sports and entertainment.